William Feist, James Heely, Min Lu

Managing a Global Enterprise

A Concise Guide to International Operations

• Gebundenes Buch

Produktbeschreibung

In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers. Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.

Produktdetails

• Verlag: Praeger
• Seitenzahl: 234
• Erscheinungstermin: 30. März 1999
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 522g
• ISBN-13: 9781567201628
• ISBN-10: 1567201628
• Artikelnr.: 22039923

Autorenporträt

William R. Feist, James A. Heely, Min Lu, Roy Nersesian

Inhaltsangabe

Preface The Global Imperative Managing Political and Economic Risks
Organizational and Strategic Planning Human Resource Management and Social
Responsibility Marketing in a Global Environment Dealing with Multiple
Currencies Working Capital Management Financing a Global Enterprise Global
Accounting Issues Risk Management and Corporate Control