This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
Produktdetails
Produktdetails
Routledge Studies in Innovation, Organizations and Technology
Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.
Inhaltsangabe
1. Introduction 2. Proactiveness in the Firm 3. Proactiveness Towards Customers 4. Developing Radical Innovations 5. Customer Related Proactiveness in the Case Innovations 6. A Modified Framework of Customer Related Proactiveness During the Development Process 7. Conclusions 8. Summary Bibliography Appendix 1: Glossary of Key Concepts as Defined in this Study Appendix 2: List of Interviews, Discussions and Correspondence Appendix 3: The Most Important Publications Utilized to Complement the Case Descriptions Appendix 4: The Most Important Publications Utilized in the Case Selection
1. Introduction 2. Proactiveness in the Firm 3. Proactiveness Towards Customers 4. Developing Radical Innovations 5. Customer Related Proactiveness in the Case Innovations 6. A Modified Framework of Customer Related Proactiveness During the Development Process 7. Conclusions 8. Summary Bibliography Appendix 1: Glossary of Key Concepts as Defined in this Study Appendix 2: List of Interviews, Discussions and Correspondence Appendix 3: The Most Important Publications Utilized to Complement the Case Descriptions Appendix 4: The Most Important Publications Utilized in the Case Selection
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