Birgitta Sandberg

Managing and Marketing Radical Innovations

Marketing New Technology

• Broschiertes Buch

Produktbeschreibung

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

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Produktdetails

• Routledge Studies in Innovation, Organizations and Technology
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 288
• Erscheinungstermin: 27. Januar 2011
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 438g
• ISBN-13: 9780415619479
• ISBN-10: 0415619475
• Artikelnr.: 33133094

Autorenporträt

Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.

Inhaltsangabe

1. Introduction 2. Proactiveness in the Firm 3. Proactiveness Towards
Customers 4. Developing Radical Innovations 5. Customer Related
Proactiveness in the Case Innovations 6. A Modified Framework of Customer
Related Proactiveness During the Development Process 7. Conclusions 8.
Summary Bibliography Appendix 1: Glossary of Key Concepts as Defined in
this Study Appendix 2: List of Interviews, Discussions and Correspondence
Appendix 3: The Most Important Publications Utilized to Complement the Case
Descriptions Appendix 4: The Most Important Publications Utilized in the
Case Selection