Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximized. In this volume, tourism scholars Metin Kozak and Seyhmus Baloglu evaluate the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrate the ways to further develop the concept of destination competitiveness for application within tourist destinations. Kozak and Baloglu highlight the need for collaboration between the representatives of both the public and private sectors to adequately manage the growth and issues…mehr
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximized. In this volume, tourism scholars Metin Kozak and Seyhmus Baloglu evaluate the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrate the ways to further develop the concept of destination competitiveness for application within tourist destinations. Kozak and Baloglu highlight the need for collaboration between the representatives of both the public and private sectors to adequately manage the growth and issues relevant within international tourism, marketing, management and competitiveness. This book will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA. Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.
Inhaltsangabe
Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to 'It' Marketing
