Managing Complexity
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This proceedings volume presents the latest research fromthe worldwide mass customization, personalization and co-creation (MCPC)community bringing together new thoughts and results from various disciplineswithin the field. The chapters are based on papers from The MCPC 2015Conference where the emphasis was placed on "managing complexity." MCPC is nowbeginning to emerge in many industries as a profitable business model. Butcustomization and personalization go far beyond the sheer individualization ofproducts and become an extension of current business models and productionstyles. This book…mehr

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Produktbeschreibung
This proceedings volume presents the latest research fromthe worldwide mass customization, personalization and co-creation (MCPC)community bringing together new thoughts and results from various disciplineswithin the field. The chapters are based on papers from The MCPC 2015Conference where the emphasis was placed on "managing complexity." MCPC is nowbeginning to emerge in many industries as a profitable business model. Butcustomization and personalization go far beyond the sheer individualization ofproducts and become an extension of current business models and productionstyles. This book covers topics such as complexity management ofknowledge-based systems in manufacturing design and production, sustainablemass customization, choice navigation, and product modeling. The chapters arecontributed by a wide range of specialists, offering cutting-edge research, aswell as insightful advances in industrial practice in key areas.
The MCPC 2015 Conference had a strong focus on real lifeMCPC applications, and this proceedings volume reflects this. MCPC strategiesaim to profit from the fact that people are different. Their objective is toturn customer heterogeneities into profit opportunities, hence addressing thecurrent trend of long tail business models. Mass customization means to providegoods and services that best serve individual customers' personal needs withnear mass production efficiency. This book brings together the latest from MCPCthought leaders, entrepreneurs, technology developers, and researchers that usethese strategies in practice.

Autorenporträt
Jocelyn Bellemare received his Ph.D in Industrial Engineering at École Polytechnique de Montréal. He is currently a professor in the marketing department at University of Quebec at Montréal. His areas of expertise include fashion product development, production management, mass customization, and fashion marketing. Serge Carrier received his Ph.D in Administration at the University of Quebec at Montreal. He is currently a professor in the Department of Management and Technology at University of Quebec at Montréal. His areas of expertise include IT in fashion/clothing, standardization of sizes, and fashion marketing. Frank T. Piller has headed the Technology and Innovation Management Group at RWTH Aachen University since 2007. Earlier, he worked at the MIT Sloan School of Management and was an assistant professor of management at the TUM Business School (1999-2004). Frank Piller graduated with a Ph.D. in operations management from the University of Würzburg in 1999. His post-doctoral Habilitation degree is from the TUM Business School. Frank Piller has worked as a consultant and delivered executive workshops for many international companies, including several DAX30 and Fortune 500 corporations. As a member of their board of directors or board of scientific advisors, he works with a number of innovative technology companies to bring his research into practice.