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Originally published as: L'epreuve des differences: l'experience d'une entreprise mondiale. Paris: Seuil, c2009.
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d'Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.

Produktbeschreibung
Originally published as: L'epreuve des differences: l'experience d'une entreprise mondiale. Paris: Seuil, c2009.
Based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan, Philippe d'Iribarne looks at how a Western company can and should manage its cross-cultural, corporate values in its foreign subsidiaries and whether these values are universal or only Western specific.
Autorenporträt
Philippe d'Iribarne is Managing Director of Gestion et Société (Management and Society), at CNRS (National Center for Scientific Research) in Paris, France