Bill Dodds

Managing Customer Value

Essentials of Product Quality, Customer Service, and Price Decisions

• Broschiertes Buch

Produktbeschreibung

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

Produktdetails

• Verlag: University Press of America
• Seitenzahl: 356
• Erscheinungstermin: 25. August 2003
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 578g
• ISBN-13: 9780761826316
• ISBN-10: 0761826319
• Artikelnr.: 21172003

Autorenporträt

By Bill Dodds

Inhaltsangabe

Chapter 1 Preface Chapter 2 The Value Package: The Product Quality,
Customer Service and Price Link Chapter 3 Product and Service Quality
Chapter 4 Customer Service Chapter 5 Price Chapter 6 Cost Factors for Value
Decisions Chapter 7 Demand Factors for Value Decisions: An Economic
Perspective Chapter 8 Demand Factors for Value Decisions: A Consumer
Behavioral Perspective Chapter 9 Competition Factors for Value Decisions
Chapter 10 Value Strategies Chapter 11 Making Profitable Value Decisions
Chapter 12 Appendix: Cases and Critical Incidents in Managing Customer
Value Chapter 13 About the Author