Managing Digital Transformation

Understanding the Strategic Process
Herausgeber: Hinterhuber, Andreas; Checchinato, Francesca; Vescovi, Tiziano

• Gebundenes Buch

Produktbeschreibung

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 296
• Erscheinungstermin: 27. Mai 2021
• Englisch
• Abmessung: 244mm x 170mm x 18mm
• Gewicht: 676g
• ISBN-13: 9780367442682
• ISBN-10: 036744268X
• Artikelnr.: 69938062

Autorenporträt

Andreas Hinterhuber is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Ca' Foscari University of Venice, Italy. Francesca Checchinato is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

Inhaltsangabe

Part 1: INTRODUCTION 1.Digital Transformation - An Overview Part 2: DIGITAL
TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES 2.Understanding Digital
Transformation: A Review and A Research Agenda 3.The Three Pillars of the
Digital Transformation: Improving the Core, Building New Business Models,
and Developing Digital Capabilities 4.Big Data and Analytics: Opportunities
and Challenges for Firm Performance 5.Technology is Just an Enabler of
Digital Transformation: An Interview with Gianfranco Chimirri, HR
communication director of Unilever Italy Part 3: THE DIGITAL TRANSFORMATION
AND BUSINESS MODEL INNOVATION 6.Digital Transformation and Business Models
7.From Disruptively Digital to Proudly Analog: A Holistic Typology of
Digital Transformation Strategies 8.Digital Transformation, the Holy Grail
and the Disruption of Business Models: Interview with Michael Nilles, Chief
Digital and Information Officer, Henkel 9.How Artificial Intelligence and
the Digital Transformation Change Business and Society: An Interview with
Venture Capitalist Vinod Khosla 10.The Digital Company Culture: Interview
with Luca Ferrari, CEO, Bending Spoons 11.Consulting for Digital
Transformation: Interview with Giuseppe Folonari, European Head of Business
Strategy, AKQA 12.L'Oréal Digital Consumer Operating System 13.Internal
Start-ups as a Driving Force in the Digitalization of Traditional
Businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess
Part 4: DIGITAL TRANSFORMATION AND CUSTOMER VALUE CREATION 14.Digital
Transformation and Consumer Behaviour: How the Analysis of Consumer Data
Reshapes the Marketing Approach 15.Digital Transformation and the
Salesforce: Personal Observations, Warnings, and Recommendations 16.Digital
Transformation and The Role of Customer-Centric Innovation: Interview with
the Chief Value Officer, Thales 17.Digital Transformation in Luxury
Industry: Interview with Jean-Christophe Babin, CEO Bulgari 18.The
Importance of Data in Transforming a Traditional Company to a Digital
Thinking Company: Interview with Fabrizio Viacava, chief digital officer of
Etro Part 5: THE DIGITAL TRANSFORMATION IN SMEs: CHALLENGES AND BEST
PRACTICES 19.Digital Transformation of Manufacturing Firms: Opportunities
and Challenges for SMEs 20.Digital Transformation and Financial
Performance: Do Digital Specialists Unlock the Profit Potential of New
Digital Business Models for SMEs? 21.Supporting Pervasive Digitization in
Italian SMEs Through an Open Innovation Process CONCLUSION 22.Our Roadmap
to Digital Transformation