Michael Wynn-Williams

Managing Global Business

• Broschiertes Buch

Produktbeschreibung

This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities.
This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.

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Produktdetails

• Verlag: Macmillan Education UK / Red Globe Press / Springer, Berlin
• Artikelnr. des Verlages: 978-1-137-34825-8
• 1st ed. 2017
• Seitenzahl: 462
• Erscheinungstermin: 4. November 2016
• Englisch
• Abmessung: 246mm x 189mm x 25mm
• Gewicht: 931g
• ISBN-13: 9781137348258
• ISBN-10: 1137348259
• Artikelnr.: 46474740

Autorenporträt

Michael Wynn-Williams

Inhaltsangabe

PART I: GLOBAL POSSIBILITIES.- 1. International Trade.- 2. International Growth and Diversification.- PART II: GLOBAL MARKETS.- 3. International Risk Analysis.- 4. Positioning Risk Analysis.- 5. Market Entry Decisions.- 6. International Markets.- PART III: GLOBAL LOCATIONS.- 7. Import and Export.- 8. Foreign Direct Investment.- 9. International Value and Supply Chains.- PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES.- 10. International Business Strategies.- 11. Global Strategic Alliances.- 12. Organisational Issues.- PART V: GLOBAL REGULATION AND FINANCE.- 13. The International Regulatory Framework.- 14. International Accounting.- 15. International Finance.- PART VI: GLOBAL MANAGEMENT OF PEOPLE.- 16. International Culture and Business.- 17. International Human Resource Management.- 18. Corporate Social Responsibility.