William Houseley, Tom Nicholls, Ron Southwell

Managing in the Media

• Broschiertes Buch

Produktbeschreibung

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 412
• Erscheinungstermin: 14. März 2001
• Englisch
• Abmessung: 233mm x 157mm x 24mm
• Gewicht: 626g
• ISBN-13: 9780240515991
• ISBN-10: 0240515994
• Artikelnr.: 21981315

Autorenporträt

Peter Block, William Houseley, Tom Nicholls, Ron Southwell

Inhaltsangabe

Part 1 The media Environment: The media industry - into the Millennium
British public service broadcasting
British Film Policy
European Union media policy
Mass media theory
Media and its cultural implications
Part 2 Management theories and applications to the media industry: The growth of business in the audiovisual industry
Behaviour in media organisations and organisational behaviour
Strategic management
Introduction to media law
Principles of media law
Media ethics
Part 3 Media management in action Production
Production project management in practice
Glossary
Bibliography
Media timeline