Wim Biemans

Managing Innovation Within Networks

• Broschiertes Buch

Produktbeschreibung

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 296
• Erscheinungstermin: 28. Januar 2020
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 453g
• ISBN-13: 9781138574137
• ISBN-10: 1138574139
• Artikelnr.: 58621338

Inhaltsangabe

1. Introduction 2. Innovation 3. Product Development, Adoption and
Diffusion 4. Interaction and Networks 5. User Involvement in Product
Development 6. Development of Innovations Within Networks 7. Managerial
Implications. Appendix A: Critical Issues To Be Considered When Involving
Potential Users and Various Third Parties in Product Development Processes
Appnedix B: Some Methodological Considerations