Eli M. Noam

Managing Media and Digital Organizations

• Gebundenes Buch

Produktbeschreibung

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book's interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.
In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field-the management of information resources and products-to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

Produktdetails

• Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-319-71287-1
• 1st ed. 2018
• Seitenzahl: 687
• Englisch
• Abmessung: 284mm x 217mm x 46mm
• Gewicht: 1920g
• ISBN-13: 9783319712871
• ISBN-10: 331971287X
• Artikelnr.: 49434054

Autorenporträt

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World's Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.

Inhaltsangabe

I Overview.- 1. Introduction.- 2. The Information Environment.- II Production.- 3. Production Management in Media and Information.- 4. Technology Management in Media and Information Firms.- 5. Human Resource Management for Media and Information Firms.- 6. Financing Media, Information, and Communication.- 7. Intellectual Asset Management.- 8. Entertainment Law and Media Regulation.- 9. Demand and Market Analysis for Media and Information Products.- III Marketing.- 10. Marketing of Media and Information.- 11. Pricing of Media and Information.- 12. Distribution of Media and Information.- IV Feedback Loop.- 13. Accounting in Media and Information Firms.- 14. Strategy Planning in Media and Information Firms.- 15. Concluding Observations.

Rezensionen

"It is eloquently written, which makes it approachable. It is relevant ... for graduate students and professionals with an aspiration to act with practical relevance and skill. ... The book does exactly what it is supposed to do ... . It acts as guide and foundation for any well-versed generalist that we can only hope we aspire our students to become. For all else, it caters to the curiosity of the reader to learn more and develop oneself as a media manager in the world today." (Sven-Ove Horst, International Journal on Media Management, Vol. 24 (2), 2022)