Preface Managing Media Work - Mark Deuze SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES Media Management Theory and Practice - Bozena Mierzejewska The Management of the Creative Industries: from Content to Context - Chris Bilton Managing Strategy and Maximizing Innovation in Media Organizations - Lucy Küng SECTION II: MEDIA WORK, POLICY AND ECONOMICS New Media Policies - Terry Flew Global Deregulation and Media Corporations - Philip Napoli The International Division of Cultural Labor - Toby Miller SECTION III: MEDIA PROFESSIONS Journalism in a Network - Jane Singer Atypical Newswork, Atypical Media Management - Mark Deuze and Leopoldina Fortunati On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations - Pablo Boczkowski Understanding Multinational Media Management - Tim Marjoribanks The Organization of Film and Television Production - Keith Randle Producing Filmed Entertainment - Alisa Perren New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve - Charles Davis Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media - Susan Christopherson Advertising: Structure, Agency or Agencement? - Liz McFall From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising - Sean Nixon Advertising Management and Professional Identity in the Digital Age - Chris Hackley and Amy Rungpaka Tiwsakul Managing Global Public Relations in the New Media Environment - Marina Vujnovic and Dean Kruckeberg The Culture of Gamework - Aphra Kerr Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era - Eric Harvey "Life is a pitch": Managing the Self in New Media Work - Rosalind Gill SECTION IV: FUTURE PERSPECTIVES Managing Media Companies through the Digital Transition - Annet Aris Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides - Geert Lovink and Ned Rossiter
Preface Managing Media Work - Mark Deuze SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES Media Management Theory and Practice - Bozena Mierzejewska The Management of the Creative Industries: from Content to Context - Chris Bilton Managing Strategy and Maximizing Innovation in Media Organizations - Lucy Küng SECTION II: MEDIA WORK, POLICY AND ECONOMICS New Media Policies - Terry Flew Global Deregulation and Media Corporations - Philip Napoli The International Division of Cultural Labor - Toby Miller SECTION III: MEDIA PROFESSIONS Journalism in a Network - Jane Singer Atypical Newswork, Atypical Media Management - Mark Deuze and Leopoldina Fortunati On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations - Pablo Boczkowski Understanding Multinational Media Management - Tim Marjoribanks The Organization of Film and Television Production - Keith Randle Producing Filmed Entertainment - Alisa Perren New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve - Charles Davis Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media - Susan Christopherson Advertising: Structure, Agency or Agencement? - Liz McFall From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising - Sean Nixon Advertising Management and Professional Identity in the Digital Age - Chris Hackley and Amy Rungpaka Tiwsakul Managing Global Public Relations in the New Media Environment - Marina Vujnovic and Dean Kruckeberg The Culture of Gamework - Aphra Kerr Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era - Eric Harvey "Life is a pitch": Managing the Self in New Media Work - Rosalind Gill SECTION IV: FUTURE PERSPECTIVES Managing Media Companies through the Digital Transition - Annet Aris Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides - Geert Lovink and Ned Rossiter
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