Sarah Runde
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Managing of Global Business. Beiersdorf's Intercultural Management

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Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Interkulturelle Kommunikation, Note: 2,0, Hochschule Fresenius; Hamburg, Veranstaltung: Intercultural Competence, Sprache: Deutsch, Abstract: This paper examines whether the large German company Beiersdorf succeeds in intercultural communication or not. The company has been successfully active internationally for many years. On this basis one can make the following statement: Beiersdorf is a role model for intercultural management due to its public relations activities and various cultural and international programs. This ...