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Managing Perceptions Deep Dives into Public Relations - Sanjay Ranganathan
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Awareness Management Awareness management is the process of understanding and managing the opinions, beliefs, and attitudes of an individual or group. It is an important aspect of public relations, as it helps organizations to create a good understanding between themselves and their audiences. The main objectives of awareness management are: · To make the organization's goals and values clear to the audience · To understand the audience's needs and concerns · To build a positive relationship between the organization and the audience Awareness management can be implemented through a variety of…mehr

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Awareness Management Awareness management is the process of understanding and managing the opinions, beliefs, and attitudes of an individual or group. It is an important aspect of public relations, as it helps organizations to create a good understanding between themselves and their audiences. The main objectives of awareness management are: · To make the organization's goals and values clear to the audience · To understand the audience's needs and concerns · To build a positive relationship between the organization and the audience Awareness management can be implemented through a variety of methods, including: · Conversation: The organization can increase awareness by directly communicating with the audience. This can be done through meetings, interviews, surveys, and other information channels. · Promotion: The organization can increase awareness by disseminating information to the audience to communicate its goals and values. This can be done through advertising, publications, websites, and other promotional channels. · Responsiveness: The organization can increase awareness by responding to the audience's needs and concerns. This can be done by resolving issues, providing information, and building relationships with the audience. Benefits of Awareness Management Awareness management can provide a number of benefits for organizations, including: · Improved communication: Awareness management can help organizations to communicate more effectively with their audiences. · Increased trust: Awareness management can help organizations to build trust with their audiences. · Enhanced reputation: Awareness management can help organizations to enhance their reputation. · Improved decision-making: Awareness management can help organizations to make better decisions by providing them with a better understanding of their audiences.