This book introduces the principles of sport management in each industry sector. Bridging the gap between theory and practice, it covers every key topic, issue and concept in modern sport management. It includes features, e.g. case studies, career insights, management exercises, study questions, and definitions of key terms and concepts.
This book introduces the principles of sport management in each industry sector. Bridging the gap between theory and practice, it covers every key topic, issue and concept in modern sport management. It includes features, e.g. case studies, career insights, management exercises, study questions, and definitions of key terms and concepts.
Daniel Covell is Professor in the Department of Sport Management, University of Western New England, US. Sharianne Walker is Professor and Chair in the Department of Sport Management, University of Western New England, US. Curt Hamakawa is Professor of Sport Management, Director of the Center for International Sport Business, Business Study Abroad Director and Business Honors Program Director at the University of Western New England, US.
Inhaltsangabe
1. The Sport Management Challenge 2. Defining Management and the Branded and Licensed Sport Product Industry 3. Globalization Ethics and International Sport Industry Segments 4. Information Technology (IT) Management and the Sport Media Industry 5. Developing Goals and School and Youth Sport6. Decision Making and the Health and Fitness Industry 7. Strategic Management and the Sport Facilities Industry 8. Designing the Organization and the Sport Agency Industry 9. Motivation and Leadership and Intercollegiate Athletics 10. Human Resource Management and the Tour Sport Industry 11. Managing Change and the Professional League Sport Industry 12. Stepping into Your Future in Sport
1. The Sport Management Challenge 2. Defining Management and the Branded and Licensed Sport Product Industry 3. Globalization Ethics and International Sport Industry Segments 4. Information Technology (IT) Management and the Sport Media Industry 5. Developing Goals and School and Youth Sport6. Decision Making and the Health and Fitness Industry 7. Strategic Management and the Sport Facilities Industry 8. Designing the Organization and the Sport Agency Industry 9. Motivation and Leadership and Intercollegiate Athletics 10. Human Resource Management and the Tour Sport Industry 11. Managing Change and the Professional League Sport Industry 12. Stepping into Your Future in Sport
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