Managing Supermarket Customer Offers in a Wireless World
Volker Herbort
Broschiertes Buch

Managing Supermarket Customer Offers in a Wireless World

Using Data Mining with Mobile Applications

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Supermarkets offer a very similar variety of productsat similar pricesand quality. Thus the companies have to search forother ways to differ from their competitors. This canbe achieved by offering a unique typeof service to gain customer loyalty and at the sametime using methodsto maintain customer loyalty.This dissertationinvestigatedways of creating customised offers that fit to thecustomer s needs butalso allow the supermarket to advertise products thatare interesting forretail reasons. These offers have been based oncustomer purchasingpatterns which were found by analysing data that hadbee...