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Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.

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Using actual case histories that readers can apply directly to their businesses, two experts in organizational behavior, corporate culture, and customer service demonstrate how to dramatically improve a company's overall performance by motivating behind-the-scenes workers. Deal is the bestselling author of Corporate Cultures, which has sold 75,000 copies.
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