Tawnya J. Adkins Covert

Manipulating Images

World War II Mobilization of Women through Magazine Advertising

• Broschiertes Buch

Produktbeschreibung

Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

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Produktdetails

• Lexington Studies in Political Communication
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 210
• Erscheinungstermin: 13. April 2012
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 327g
• ISBN-13: 9780739176740
• ISBN-10: 0739176749
• Artikelnr.: 35362584

Autorenporträt

By Tawnya J. Adkins Covert

Inhaltsangabe

Chapter 1: The Changing Relationship between Advertising and the United
States Government Chapter 2:Portrayals of Women in American Mass Media
Chapter 3:Government Policy, the War Advertising Council, and the
Mobilization of Women Chapter 4:Constructing the War in Women's Magazine
Advertising Chapter 5: Constructing Wartime Womanhood in Women's Magazine
Advertising Chapter 6: Constructing Postwar America in Women's Magazine
Advertising Chapter 7: Recontextualizing "Rosie"