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High Quality Content by WIKIPEDIA articles! Manufacturing Consent: The Political Economy of the Mass Media (1988), by Edward S. Herman and Noam Chomsky, is an analysis of the news media as business. The title derives from the phrase the manufacture of consent that essayist editor Walter Lippmann 1889 1974 employed in the book Public Opinion 1922. Using the propaganda model, Manufacturing Consent posits that corporate-owned news mass communication media print, radio, television are businesses subject to commercial competition for advertising revenue and profit. As such, their distortion (editorial bias) of news reportage what types of news, which items, and how they are reported is consequence of the profit motive that requires establishing a stable, profitable business; therefore, news businesses favoring profit over the public interest succeed, while those favoring reportorial accuracy over profits fail, and are relegated to the margins of their markets (low sales and ratings).