Many Happy Returns, - Brown, Phil
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A compelling, highly enjoyable feast of advice and findings for the professional marketer who wants to excel at the art and science of direct mail. This book delivers 145 instructive anecdotes that demystify the intricacies of direct mail design, strategy and math. A revealing marketing treasury that opens up on any page with a new idea for direct mail success.

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Produktbeschreibung
A compelling, highly enjoyable feast of advice and findings for the professional marketer who wants to excel at the art and science of direct mail. This book delivers 145 instructive anecdotes that demystify the intricacies of direct mail design, strategy and math. A revealing marketing treasury that opens up on any page with a new idea for direct mail success.