Muhammad Awais

Broschiertes Buch

Mapping Retail Spots: A Retail Branding Perspective

A Quantitative Research Study on Retail Store Branding

Beschreibung

With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment

Autor

Muhammad Awais Memon is MS Management sciences student at SZABIST, Karachi Pakistan. He graduated in Business studies with orientation towards Marketing, Brand activation and Organization development. His few articles on employee branding and theological advertising are in process of publishing.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 56
• Englisch
• Abmessung: 220mm
• ISBN-13: 9783848444724
• ISBN-10: 3848444720
• Artikelnr.: 35340398