Market a la Mode - Mackie, Erin
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In "Market ? la Mode," Erin Mackie examines the role that "The Tatler" and "The Spectator," two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.

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Produktbeschreibung
In "Market ? la Mode," Erin Mackie examines the role that "The Tatler" and "The Spectator," two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.
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Autorenporträt
Erin Mackie is a professor of English at Syracuse University. She is author of Market à la Mode: Fashion, Commodity, and Gender in "The Tatler" and "The Spectator," also published by Johns Hopkins, and editor of The Commerce of Everyday Life: Selections from "The Tatler" and "The Spectator."