The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies' ways of functioning based on qualitative and quantitative research.
The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies' ways of functioning based on qualitative and quantitative research.
Dr. Marcin Soniewicki works as assistant professor at Poznä University of Economics and Business (PUEB), Poland. In his research he focuses on issues related to knowledge, knowledge management, market orientation, competitiveness of companies and innovation. He has authored almost 50 scientific papers. He has been the leader researcher in two projects financed by Poland's National Science Centre, and has participated in many other research projects. He is a reviewer for a number of journals including Journal of Knowledge Management, Journal of Knowledge Management Research and Practice, and Journal of Marketing Intelligence and Planning. He has received multiple awards and distinctions including a distinction for the Ph.D. dissertation or a distinction for one of the best academic teachers in the Department of International Economics at PUEB in 2015. In addition to the doctoral degree, he also holds two master's degrees: one in international economics from PUEB, and the second in international accounting from the Royal Holloway, University of London.
Inhaltsangabe
1. R&D Intensive Companies: Characteristics and the Importance of Market and Technical Knowledge Integration 2. Market and Technical Knowledge: Characteristics and Sources 3. Organisational Innovativeness and Business Performance as Measures of R&D Intensive Companies' Effectiveness 4. Integration of Market and Technical Knowledge in R&D Intensive Companies 5. Results From A Qualitative Study of Market and Technical Knowledge Integration Activities in R&D Intensive Companies 6. Quantitative Results Regarding the Influence of Market and Technical Knowledge Integration on Innovativeness and Business Performance of R&D Intensive Companies 7. Conclusion
1. R&D Intensive Companies: Characteristics and the Importance of Market and Technical Knowledge Integration 2. Market and Technical Knowledge: Characteristics and Sources 3. Organisational Innovativeness and Business Performance as Measures of R&D Intensive Companies' Effectiveness 4. Integration of Market and Technical Knowledge in R&D Intensive Companies 5. Results From A Qualitative Study of Market and Technical Knowledge Integration Activities in R&D Intensive Companies 6. Quantitative Results Regarding the Influence of Market and Technical Knowledge Integration on Innovativeness and Business Performance of R&D Intensive Companies 7. Conclusion
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