Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Stephanie Marsh (she/they) is a leading UX research professional, currently UX Research Operations Lead at Springer Nature based in London, UK. They are the former Head of User Research and Analysis for the UK Government Digital Service and former Head of Digital Strategy for the UK Ministry of Defence. She was previously a consultant at Bunnyfoot, a leading UX consultancy in the UK. They have contributed chapters to a range of peer-reviewed texts in related fields and has delivered talks on UX Research, Research Operations and UX strategies at a range of conferences and industry events.
Inhaltsangabe
Chapter 01: Introduction: What is Research Operations Chapter 02: Getting Started: Laying the Foundations for Successful Research Processes and Practices Chapter 03: Choosing the Right Tools for Your Organisation Chapter 04: How to Recruit Participants: Models for Best Practice Chapter 05: Planning Research for the Best Outcome Chapter 06: How to Set Up and Run Research Projects: Practical Considerations Chapter 07: Analysing and Synthesizing Findings Chapter 08: Sharing your Research for Maximum Impact Chapter 09: Managing Data and Knowledge Chapter 10: Using AI as Part of the Research Process Chapter 11: What To Do When Research is Done by Anyone and Everyone Chapter 12: Adapting to Changing Needs and Requirements
Chapter 01: Introduction: What is Research Operations Chapter 02: Getting Started: Laying the Foundations for Successful Research Processes and Practices Chapter 03: Choosing the Right Tools for Your Organisation Chapter 04: How to Recruit Participants: Models for Best Practice Chapter 05: Planning Research for the Best Outcome Chapter 06: How to Set Up and Run Research Projects: Practical Considerations Chapter 07: Analysing and Synthesizing Findings Chapter 08: Sharing your Research for Maximum Impact Chapter 09: Managing Data and Knowledge Chapter 10: Using AI as Part of the Research Process Chapter 11: What To Do When Research is Done by Anyone and Everyone Chapter 12: Adapting to Changing Needs and Requirements
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