George S. Day

Market Driven Strategy: Processes for Creating Value

• Broschiertes Buch

Produktbeschreibung

Originally published: New York: Free Press; London: Collier Macmillan, c1990.

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Produktdetails

• Verlag: Free Press
• Seitenzahl: 432
• Erscheinungstermin: 17. Januar 2015
• Englisch
• Abmessung: 231mm x 155mm x 30mm
• Gewicht: 476g
• ISBN-13: 9781501100178
• ISBN-10: 1501100173
• Artikelnr.: 41316059

Autorenporträt

George S Day

Inhaltsangabe

Contents
Introduction
Preface
PART ONE
Strategic Choices in Competitive Markets
1. Managing in Turbulent Markets
* Choices and Challenges in Turbulent Markets
* Successful Market Management
* When Strategy Matters
2. Strategies for Competing
* Business Definition
* Strategic Thrust
* Performance Objectives
* Attributes of a Sound Strategy
* The Payoff from a Sound Strategy
PART TWO
Processes for Developing Market-Driven Strategies
3. Making Strategic Decisions
* Approaches to Strategy Development
* Adaptive Planning: Integrating the Approaches
* Plans That Can Be Implemented
4. Adaptive Planning
* Situation Assessment
* Real-Time Issues Management
* Negotiating Objectives and Resources
* Completing the Planning Process
PART THREE
Assessing the Competitive Position
5. Understanding Competitive Markets: Their Structure and Attractiveness
* Defining the Market
* Finding Attractive Segments
* Market Attractiveness
* Choosing the Market Arena and Target Segment
6. Assessing Advantages
* The Concept of Competitive Advantage
* Customer-Oriented Assessments
* Competitor-Centered Assessments
* Integrated Assessments of Competitive Advantage
PART FOUR
Choosing Arenas and Advantages
7. Deciding How to Compete
* Strategies for Competing
* Strategies for Enhancing Customer Value
* Cost Competitive Strategies
* Changing the Competitive Strategy
8. Deciding Where to Compete: Focusing and Sustaining the Advantage
* Segmentation Focus Strategies
* Choosing the Scope of Market Coverage
* Sustaining the Advantage
* Defending the Advantage
* Lessons for Strategy
9. Gaining Access to Markets
* Channel Design Decisions
* The Turbulent Channel Environment
* Developing a Channel strategy
* Navigating the Turbulent Channel Environment
10. Responding to Global Markets
* Assessing the Extent of Globalization
* Choosing Strategies for Competing Globally
* Deciding How to Participate
* Implementing Global Strategies
* Meeting the Global Challenge
PART FIVE
Renewing the Strategy
11. Charting New Directions: Conditions for Successful Renewal
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* Staying Close to the Market
* Setting the Strategic Direction
* Sticking to the Knitting
* Innovating under Time Pressure
* Ensuring Organizational Support
* The Conditions for Success
12. Setting the Growth Direction
* Growth Objectives
* Strategic Purpose
* Growth Path
* Method of Participation
* Toward a Strategic Guidance System
PART SIX
Issues in Implementing Market-Driven Strategies
13. Choosing Market Strategies
* The Process of Valuing Market Strategies
* Why Value Analysis Is Not Strategy Analysis
* Misleading Signals from Value Analysis
* Finding a Role for Value Analysis
14. Building a Market-Driven Organization: The Key to Competing Effectively
* Perspectives on Market-Driven Organizations
* Becoming Market-Driven
* Toward Market-Driven Strategies
Notes
Index