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Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

Produktbeschreibung
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
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Autorenporträt
Sumesh Dadwal is Senior Lecturer in Strategy at London South Bank University, UK. Hamid Jahankhani is Programme Leader for Cyber Security at Northumbria University London, UK. Kenneth Revett is Adjunct Professor at Champlain College, USA.