Nigel F. Piercy

Broschiertes Buch

Market-Led Strategic Change

Transforming the process of going to market

Beschreibung

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

Autor

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 5 ed
• Seitenzahl: 604
• Erscheinungstermin: 17. November 2016
• Englisch
• Abmessung: 246mm x 189mm x 32mm
• Gewicht: 1116g
• ISBN-13: 9780415834278
• ISBN-10: 0415834279
• Artikelnr.: 45312395