Gary G. Hamilton, Benjamin Senauer, Misha Petrovic

Market Makers

How Retailers Are Reshaping the Global Economy

• Broschiertes Buch

Produktbeschreibung

In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Oxford University Press(UK)
• Seitenzahl: 382
• Erscheinungstermin: 2. August 2012
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 579g
• ISBN-13: 9780199655878
• ISBN-10: 0199655871
• Artikelnr.: 35521246

Inhaltsangabe

* Introduction: The Retail Revolution
* Part I. The Market Makers: A General Perspective
* 1: Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers
* 2: Frederick H. Abernathy and Anthony P. Volpe: Technology and Public
Policy: The Preconditions for the Retail Revolution
* Part II. Making Consumer Markets
* 3: Misha Petrovic: U.S. Retailing and Its Global Diffusion
* 4: Michael Wortmann: Globalization of European Retailing
* 5: Suresh Kotha and Sandip Basu: Online Retailers as Market Makers
* Part III. Making Supplier Markets
* 6: Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian
Miracle
* 7: Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor
* 8: Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the
Global Supply-Base
* 9: Richard P. Appelbaum: Transnational Contractors in East Asia
* Part IV. Industries and Market Making
* 10: Thomas Reardon and Benjamin Senauer: The Global Spread of Modern
Food Retailing
* 11: Kenneth L. Kraemer and Jason Dedrick: Market Making in the
Personal Computer Industry