Andere Kunden interessierten sich auch für
![Formative Research in Social Marketing]( "Formative Research in Social Marketing")
Formative Research in Social Marketing95,99 €![Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship]( "Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship")
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship325,99 €![Ethnography for Marketers]( "Ethnography for Marketers")
Ethnography for Marketers157,99 €![Ethnography for Marketers]( "Ethnography for Marketers")
Ethnography for Marketers227,99 €![Meeting Ethnography]( "Meeting Ethnography")
Meeting Ethnography215,99 €![Netnography]( "Netnography")
Netnography40,99 €![Nouvelles solutions pour la recherche qualitative en ligne]( "Nouvelles solutions pour la recherche qualitative en ligne")
Nouvelles solutions pour la recherche qualitative en ligne46,99 €
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.