Shailin Dhar (CEO and Founder), Scott Thomson (Chief Operating Officer)

Broschiertes Buch

Marketer's Guide to Digital Advertising

Transparency, Metrics and Money

Beschreibung

Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.

Autor

Shailin Dhar is the founding partner of Method Media Intelligence (MMI), a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, he previously served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media and Business Development and Operations Manager at DOL Marketing. Dhar is a media, web-technology and ad-technology expert who is focused on helping companies confirm digital ad efficacy, secure validity, evaluate viewability and support brand safety. He is based in New York City, NY.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 14616
• Seitenzahl: 216
• Erscheinungstermin: 3. Mai 2023
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 348g
• ISBN-13: 9781398609662
• ISBN-10: 1398609668
• Artikelnr.: 65206437