David J. Carroll, Susan Rovezzi Carroll

Marketing 101

How Smart Schools Get and Keep Community Support

• Broschiertes Buch

Produktbeschreibung

Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• 3rd Edition
• Seitenzahl: 170
• Erscheinungstermin: 16. Mai 2011
• Englisch
• Abmessung: 254mm x 178mm x 9mm
• Gewicht: 333g
• ISBN-13: 9781607096252
• ISBN-10: 1607096250
• Artikelnr.: 32962415

Autorenporträt

email address is actually [e-mail]

Inhaltsangabe

Chapter 1: The Stage Is Set for a New Way of Thinking Chapter 2: The
Problems and the Solution Chapter 3: Education Has Customers, Too Chapter
4: Doing Your Demographic Homework Chapter 5: Developing Information Bases
for Smart Schools Chapter 6: Image Matters Whether We Like It or Not
Chapter 7: Your Public School Database Is a Marketing Gold Mine Chapter 8:
Using Program Evaluation as a Marketing Tool. Chapter 9: Getting Your
Message to the Public Through Marketing Communications Chapter 10:
Marketing Communications Strategies Chapter 11: Passing a School
Referendum: A Savvy Mix of Politics and Marketing Chapter 12: Putting
Marketing to Work in Smart Schools Chapter 13 Appendix A: High School
Student Attitude and Behavior Survey Tool