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In the monograph, the improvement of the mechanisms of implementation of marketing activities in accommodation tools, the possibilities of using digital marketing in increasing the competitiveness of accommodation tools, the importance of websites and online booking systems in promoting the services of accommodation tools, and their interrelationship with online reviews are revealed. Analysis of the general situation and development trends of the market of hotel services in Uzbekistan, analysis of marketing-mix elements of hotels in the Bukhara region, methods of developing the marketing strategy of the offer system of hotels in the Bukhara region were studied, relevant conclusions and suggestions were made. This monograph is intended for independent researchers and university students.