Andere Kunden interessierten sich auch für
![Integrated Marketing: From Planning to Implementation]( "Integrated Marketing: From Planning to Implementation")
Integrated Marketing: From Planning to Implementation144,99 €![Marketing Strategy: An Integrated Approach]( "Marketing Strategy: An Integrated Approach")
Marketing Strategy: An Integrated Approach156,99 €![Integrated Marketing Communication]( "Integrated Marketing Communication")
Integrated Marketing Communication136,99 €![Customer Relationship Marketing: Theoretical and Managerial Perspectives]( "Customer Relationship Marketing: Theoretical and Managerial Perspectives")
Customer Relationship Marketing: Theoretical and Managerial Perspectives129,99 €![Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations]( "Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations")
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations228,99 €![Integrated Digital Marketing in Practice]( "Integrated Digital Marketing in Practice")
Integrated Digital Marketing in Practice118,99 €![Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships]( "Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships")
Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships26,99 €
The term marketing refers to the processes that communicate, deliver and exchange offerings that have value for customers, partners and society. The main objective of any marketing strategy is to create a relationship with the customer. Every new product is brought to the consumers through the process of marketing which involves steps such as market research, market targeting, distribution, pricing, promotion and communication strategies. The two major types of marketing are business-to-business (B2B) and business-to-consumer (B2C) marketing. In a B2B approach a business sells to another business while in a B2C type of marketing an organization sells to individual people. Any major marketing decision is based on either the 4P or 4C marketing mix. 4P are conventional in nature and refers to product, pricing, place and promotion. The 4C are defined as consumer, cost, convenience and communication. This book unfolds the innovative aspects of marketing which will be crucial for the holistic understanding of the subject matter. Its extensive content provides the readers with a thorough understanding of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.