Marketing and Advertising for Higher Education: Theory and Practice - Etemadoleslami Bakhtiyari, Ali;Miremadi, Alireza
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In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The metaphor in considering university as knowledge provider and student as customer or a step further and regard their students as collaborators in the quest for knowledge.

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Produktbeschreibung
In the last two decades of the twentieth century, international Campus universities around the world were emphasized on financial sources rather than public or government universities; therefore, the competition for qualified students has increased contemporarily with the student awareness about the programs and services offered by international campus universities located in Iran. The metaphor in considering university as knowledge provider and student as customer or a step further and regard their students as collaborators in the quest for knowledge.
Autorenporträt
Ali Etemadolesllami Bakhtiyari is MBA graduated at Sharif University of Technology-International Campus.Dr.Alireza Miremadi is Dean of Business School and Assistant Marketing Professor at Graduate school of Management and Economic in of the pioneer University. My research has been published in top tier academic journals all around the world.