In this book, Emily Beth Hill utilizes Martin Luther's theology of the Word to develop a theology of marketing to help the church address pressing questions in a market-driven world. Hill demonstrates that only the proclamation of the gospel can liberate human beings in a consumer society.
In this book, Emily Beth Hill utilizes Martin Luther's theology of the Word to develop a theology of marketing to help the church address pressing questions in a market-driven world. Hill demonstrates that only the proclamation of the gospel can liberate human beings in a consumer society.
Emily Beth Hill (Ph.D., University of Aberdeen) is a theologian and campus pastor in Cincinnati, Ohio. Before pursuing theology and ministry, she spent 10 years working in international marketing research.
Inhaltsangabe
Introduction: Sermons, Sacraments, and Shopping Chapter 1: A Brief History of the American Dream Chapter 2: Marketing "For You" Chapter 3: The Word of God "For You" Chapter 4: Slavery and Freedom, A Pro Me Comparison Conclusion: The Freedom of a Christian in America
Introduction: Sermons, Sacraments, and Shopping Chapter 1: A Brief History of the American Dream Chapter 2: Marketing "For You" Chapter 3: The Word of God "For You" Chapter 4: Slavery and Freedom, A Pro Me Comparison Conclusion: The Freedom of a Christian in America
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