Colin Gilligan, Robin Lowe

Marketing and General Practice

• Broschiertes Buch

Produktbeschreibung

This book deals with the area of marketing in general practice

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Revised edition
• Seitenzahl: 164
• Erscheinungstermin: 9. September 1994
• Englisch
• Abmessung: 234mm x 156mm x 9mm
• Gewicht: 245g
• ISBN-13: 9781857750270
• ISBN-10: 1857750276
• Artikelnr.: 23389049

Autorenporträt

Colin Gilligan, Robin Lowe

Inhaltsangabe

1. The challenges facing general practice 2. So what is marketing? 3.
Developing the patient-centred practice: The first few steps 4. Patient
satisfaction and the role of marketing research 5. Environmental pressures
and the parable of the boiled frog 6. Planning for success (part one):
Assessing your planning skills 7. Planning for success (part two):
Developing the marketing plan 8. Using the marketing audit to assess the
true level of practice capability: Revisiting your strengths and weaknesses
9. Developing the practice's marketing mix 10. Setting the standards of
customer care: The Blackpool rock phenomenon 11. Internal marketing,
leadership and teamworking: Fighting the Napoleonic complex 12.
Implementing the plan and making things happen 13. The Psalter Lane Surgery