Marketing and Managing Tourism Destinations - Morrison, Alastair M. (Purdue University, USA)
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This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).

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Produktbeschreibung
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).
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Autorenporträt
Alastair M. Morrison, Ph.D., is Research Professor at the School of Management and Marketing, Greenwich Business School, University of Greenwich in London. Formerly, he was Distinguished Professor Emeritus at Purdue University, Indiana, specializing in the area of tourism and hospitality marketing. He has published approximately 350 academic articles and conference proceedings and is the author of several books on tourism marketing and development, including Hospitality and Travel Marketing (5th edition, 2022), Tourism Marketing in the Age of the Consumer (2022), and World Tourism Cities (2021). Prof. Morrison is the coeditor-in-chief of the International Journal of Tourism Cities and coeditor of The Routledge Handbook of Tourism Cities (2021).