Marketing and Outreach for the Academic Library
New Approaches and Initiatives
Herausgeber: Eden, Bradford Lee
Marketing and Outreach for the Academic Library
New Approaches and Initiatives
Herausgeber: Eden, Bradford Lee
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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
Produktdetails
- Produktdetails
- Creating the 21st-Century Academic Library Nr.7
- Verlag: Rowman & Littlefield Publishers
- Seitenzahl: 164
- Erscheinungstermin: 5. Dezember 2016
- Englisch
- Abmessung: 229mm x 152mm x 9mm
- Gewicht: 248g
- ISBN-13: 9781442262546
- ISBN-10: 1442262540
- Artikelnr.: 44476598
- Creating the 21st-Century Academic Library Nr.7
- Verlag: Rowman & Littlefield Publishers
- Seitenzahl: 164
- Erscheinungstermin: 5. Dezember 2016
- Englisch
- Abmessung: 229mm x 152mm x 9mm
- Gewicht: 248g
- ISBN-13: 9781442262546
- ISBN-10: 1442262540
- Artikelnr.: 44476598
Edited by Bradford Lee Eden
Introduction Chapter 1 Making social media worth it: planning and
implementation for a small institution Kaela Casey, Laura Worden Chapter 2
Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3
Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter
4 Librarians as event coordinators: building partnerships and engagement
through user-centered programs Joe Clark Chapter 5 Digital engagement in
delivering library services: a case study from the State Library of New
South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram:
how an academic library marketing committee created a character for the
YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter
7 Promoting digital library services through workshops Tracy C. Bergstrom,
Alexander Papson Chapter 8 It's the end of the world as we know it... or is
it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana
McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University
New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey
Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the
Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz
Woolcott Index About the Editor and Contributors
implementation for a small institution Kaela Casey, Laura Worden Chapter 2
Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3
Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter
4 Librarians as event coordinators: building partnerships and engagement
through user-centered programs Joe Clark Chapter 5 Digital engagement in
delivering library services: a case study from the State Library of New
South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram:
how an academic library marketing committee created a character for the
YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter
7 Promoting digital library services through workshops Tracy C. Bergstrom,
Alexander Papson Chapter 8 It's the end of the world as we know it... or is
it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana
McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University
New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey
Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the
Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz
Woolcott Index About the Editor and Contributors
Introduction Chapter 1 Making social media worth it: planning and
implementation for a small institution Kaela Casey, Laura Worden Chapter 2
Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3
Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter
4 Librarians as event coordinators: building partnerships and engagement
through user-centered programs Joe Clark Chapter 5 Digital engagement in
delivering library services: a case study from the State Library of New
South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram:
how an academic library marketing committee created a character for the
YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter
7 Promoting digital library services through workshops Tracy C. Bergstrom,
Alexander Papson Chapter 8 It's the end of the world as we know it... or is
it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana
McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University
New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey
Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the
Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz
Woolcott Index About the Editor and Contributors
implementation for a small institution Kaela Casey, Laura Worden Chapter 2
Library spaces: inspiration and collaboration Susan Van Alstyne Chapter 3
Events and extravaganzas at Cunningham Memorial Library Karen Evans Chapter
4 Librarians as event coordinators: building partnerships and engagement
through user-centered programs Joe Clark Chapter 5 Digital engagement in
delivering library services: a case study from the State Library of New
South Wales Kathryn Barwick, Mylee Joseph Chapter 6 From idea to Instagram:
how an academic library marketing committee created a character for the
YouTube generation Joyce Garczynski, Laksamee Putnam, Lisa Woznicki Chapter
7 Promoting digital library services through workshops Tracy C. Bergstrom,
Alexander Papson Chapter 8 It's the end of the world as we know it... or is
it? Looking beyond the new librarianship paradigm Rebecca Parker, Dana
McKay Chapter 9 Embedded Librarians: Case Studies from Loyola University
New Orleans Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey
Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the
Promise of Inclusive Online Collaboration Brad Cole, Clint Pumphrey, Liz
Woolcott Index About the Editor and Contributors