Table of contents:
Preface 1. Apocaholics Anonymous: Looking Back on the End of Marketing, Stephen Brown, Jim Bell and David Carson Part I: Crisis 2. Trinitarianism, the Eternal Evangel and the Three Eras Schema, Stephen Brown 3. Making a Drama out of a Crisis: The Final Curtain for the Marketing Concept, Pierre McDonagh and Andrea Prothero 4. Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles, Douglas Brownlie and John Desmond 5. On Aura, Illusion, Escape and Hope in Apocalytic Consumption: The Apotheosis of Las Vegas, Russell W. Belk Part II: Judgement 6. In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing, Benoit Heilbrunn 7. The Protestant Ethic and the Spirit of Marketing: Visions of the End, Ray Kent 8. Markets: Exchange and the Extreme, Cornelius G. Buttimer and Donncha Kavanagh 9. The Fall and Rise of Marketing Fundamentalism: The Case of the ‘Nature and D'ecouvertes' Distribution Concept, Patrick Hetzel Part III: Renovation 10. Marketing Adidimus, Michael J. Thomas 11. Advertising Research: Sins of Omission and Inaugurated Eschatology, Stephanie O'Donohoe 12. The Pathetic Phallusies of St. Thomas Aquinas and Why Marketing Should Give Eve a Break, Miriam Catterall, Pauline Maclaren and Lorna Stevens 13. On Eschatology, Onanist Scatology, or Honest Catalogy? Cats Swinging, Scat Singing and Cat Slinging as Riffs, Rifts and Writs in A Catalytic Catechism for the Cataclysm, Morris B. Holbrook 14. The Future is Past: Marketing, Apocalypse and the Retreat From Utopia, Stephen Brown and Pauline Maclaran
Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. Marketing Apocalypse assesses the present state of marketing and analyses its options for survival into the 21st century.
This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieaval history, postmodern theory and cultural studies.
Marketing Apocalypse is essential reading for anyone interested in the future of marketing.
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.
Preface 1. Apocaholics Anonymous: Looking Back on the End of Marketing, Stephen Brown, Jim Bell and David Carson Part I: Crisis 2. Trinitarianism, the Eternal Evangel and the Three Eras Schema, Stephen Brown 3. Making a Drama out of a Crisis: The Final Curtain for the Marketing Concept, Pierre McDonagh and Andrea Prothero 4. Apocalyptus Interruptus: A Tale by Parables, Apostles and Epistles, Douglas Brownlie and John Desmond 5. On Aura, Illusion, Escape and Hope in Apocalytic Consumption: The Apotheosis of Las Vegas, Russell W. Belk Part II: Judgement 6. In Search of the Hidden Go(o)d: A Philosophical Deconstruction and Narratological Revisitation of the Eschatological Metaphor in Marketing, Benoit Heilbrunn 7. The Protestant Ethic and the Spirit of Marketing: Visions of the End, Ray Kent 8. Markets: Exchange and the Extreme, Cornelius G. Buttimer and Donncha Kavanagh 9. The Fall and Rise of Marketing Fundamentalism: The Case of the ‘Nature and D'ecouvertes' Distribution Concept, Patrick Hetzel Part III: Renovation 10. Marketing Adidimus, Michael J. Thomas 11. Advertising Research: Sins of Omission and Inaugurated Eschatology, Stephanie O'Donohoe 12. The Pathetic Phallusies of St. Thomas Aquinas and Why Marketing Should Give Eve a Break, Miriam Catterall, Pauline Maclaren and Lorna Stevens 13. On Eschatology, Onanist Scatology, or Honest Catalogy? Cats Swinging, Scat Singing and Cat Slinging as Riffs, Rifts and Writs in A Catalytic Catechism for the Cataclysm, Morris B. Holbrook 14. The Future is Past: Marketing, Apocalypse and the Retreat From Utopia, Stephen Brown and Pauline Maclaran
Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. Marketing Apocalypse assesses the present state of marketing and analyses its options for survival into the 21st century.
This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieaval history, postmodern theory and cultural studies.
Marketing Apocalypse is essential reading for anyone interested in the future of marketing.
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.