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Many are still skeptical about the use of marketing in their day-to-day business, especially religious institutions. This attitude can also be observed among marketers who have little interest in church institutions. What about the Roman Catholic Church? This structure adopts ancestral, effective and exemplary techniques that escape most faithful, novices and modern marketing professionals. In fact, the religious institution has the merit of having a powerful diplomatic arm. It deploys a great positioning campaign and has a marketing MIX. Its marketing-oriented approach goes unnoticed and can also be improved. This book reveals the meaning and purpose of marketing, but more than that, it demonstrates the reality of marketing in the Roman Catholic Church while analyzing its international positioning. It is the result of a research whose humble results contribute to the reflection on the necessity and usefulness of marketing for organizations other than profit-making enterprises.