Marketing as a Tool in Tourism - Betts, Bisolu Sylvanus Hotchinson
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This is a comprehensive text book for those studying to enter this Increasingly growing and professional service industry especially for those entering to pursue their National and higher national diploma and degree levels in tourism and hospitality management. Introducing the basic concepts and structure of the industry, Bisolu Betts moves smartly to the major aspects of business markets and products,accommodation,catering and transportation. The more analytical coverage of this book focuses on the following:Tourism Impact and MotivationsThe marketing mixThe communication mixMarketing…mehr

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Produktbeschreibung
This is a comprehensive text book for those studying to enter this Increasingly growing and professional service industry especially for those entering to pursue their National and higher national diploma and degree levels in tourism and hospitality management. Introducing the basic concepts and structure of the industry, Bisolu Betts moves smartly to the major aspects of business markets and products,accommodation,catering and transportation. The more analytical coverage of this book focuses on the following:Tourism Impact and MotivationsThe marketing mixThe communication mixMarketing planningThe need for customer satisfaction Because it is so approachable and professional in its view,it will be very useful for courses in Tourism,hotel and hospitality management for fast expanding general business practice in this field.
Autorenporträt
The author has years of experience in tourism management,travel operations,tourism consultant and senior lecturer. He lectured extensively on these subjects at MMCET, workshops and seminars, both in Sierra Leone and China. He is also a motivational speaker in both Religious and Psychological aspects.