Marketing Audit and Performance: A Case of Parastatals - Onyango Odote, Bonventure;Otieno Robby, Wyckliffe
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This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.

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Produktbeschreibung
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Autorenporträt
Bonventure Odote, a Marketing Lecturer, holds a Master of Business Administration Degree (Marketing Option) from Kenyatta University and a Bachelor of Education degree from Moi University. He also boasts of a Higher National Diploma in Marketing from ABMA (UK). Mr. Odote is currently a Doctoral Student at JOOUST - Kenya.