Andere Kunden interessierten sich auch für
![Audit marketing d'une structure de soins de santé privée]( "Audit marketing d'une structure de soins de santé privée")
Audit marketing d'une structure de soins de santé privée26,99 €![Marketing-Audit einer privaten medizinischen Einrichtung]( "Marketing-Audit einer privaten medizinischen Einrichtung")
Marketing-Audit einer privaten medizinischen Einrichtung39,90 €![Audit di marketing di una struttura sanitaria privata]( "Audit di marketing di una struttura sanitaria privata")
Audit di marketing di una struttura sanitaria privata26,99 €![Marketingowyj audit chastnogo medicinskogo uchrezhdeniq]( "Marketingowyj audit chastnogo medicinskogo uchrezhdeniq")
Marketingowyj audit chastnogo medicinskogo uchrezhdeniq13,99 €![Auditoria de marketing de um estabelecimento de saúde privado]( "Auditoria de marketing de um estabelecimento de saúde privado")
Auditoria de marketing de um estabelecimento de saúde privado26,99 €![Evaluation of the marketing environment for private health care in the USA and China]( "Evaluation of the marketing environment for private health care in the USA and China")
Evaluation of the marketing environment for private health care in the USA and China19,95 €![THEORETICAL AND TECHNICAL ASPECTS OF RESPONSIBLE CARE]( "THEORETICAL AND TECHNICAL ASPECTS OF RESPONSIBLE CARE")
THEORETICAL AND TECHNICAL ASPECTS OF RESPONSIBLE CARE29,99 €
The low rate of use of health services in the Democratic Republic of Congo, with approximately 70% of patients not having access to health care in 2006, has resulted, among other things, in the high mortality rate of 10/1000 inhabitants observed in 2017. In the health sector in the DRC, the private sector plays an active role in the provision of health services. The challenge in this sector remains to mark by boosting its patient satisfaction scores and gain market share. Social marketing proves to be one of the solutions for health care structures in this sector, as it aims at changing the behaviours of a group of targeted people in order to achieve predefined objectives. The objective of this study was to conduct a marketing audit of a private health care structure in the Democratic Republic of Congo (BONDEKO clinic). A case study coupled with patient exit interviews was conducted at the BONDEKO clinic from February 08 to March 11, 2019. The data collection technique consisted in conducting in-depth interviews with hospital staff complemented by document review