Marketing Automation - Srivastava, Abhishek
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Every organisation wants to grow more quickly and earn more money while doing so. A lot of businesses have trouble coordinating their technologies, procedures and employees to reach such objectives. These issue ican be resolved via marketing automation. Building Marketing Strategies with affiliate marketing, by streamlining, automating and measuring marketing operations and workflows, businesses can be able to improve operational effectiveness and accelerate revenue growth. Lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-selling and upselling,…mehr

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Every organisation wants to grow more quickly and earn more money while doing so. A lot of businesses have trouble coordinating their technologies, procedures and employees to reach such objectives. These issue ican be resolved via marketing automation. Building Marketing Strategies with affiliate marketing, by streamlining, automating and measuring marketing operations and workflows, businesses can be able to improve operational effectiveness and accelerate revenue growth. Lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-selling and upselling, retention, return on investment (ROI) monitoring, and account-based digital marketing are just a few of the modern marketing techniques made possible by marketing automation. This approachable book debunks marketing automation in simple terms, assisting you in utilising the resources and managing the procedures related to the automation of numerous marketing operations. This book offers a clear introduction to the tools and technologies, assisting you in assessing your present procedures, selecting the right tools, and adhering to best practises to get the most out of them. In order to increase your competitiveness, this book discusses integrating marketing automation with CRM and other processes, nurturing leads, and using marketing automation to reach buyers via email, social media, and more.