Shohreh Sadeghi

Marketing barriers to Muslim female athletes

An analysis of the marketing situation to women¿s sports in Iran

• Broschiertes Buch

Produktbeschreibung

Sports play an important role in the lives of many girls in Muslim nationalities. From rowing and football in Iran to sprinting in Bahrain, Qatar, Pakistan, Morocco, and basketball in Saudi Arabia. In many Muslim countries, the presence of male athletes was socially accepted, but women participating in sports competitions are considered controversial by religious leaders' Fatwa (Ayatollah) and governors. Consequently, the number of Muslim women participating in the Olympics and other international events is not promising. Muslim women athletes face many problems that are rooted in their social- religious culture. One of these barriers is marketing barriers, which are considered an essential factor for sport development. Women's professional sports and its unique marketing as a new industry in sports are cross-border, but local issues. With more women participating in national and international sporting events, marketing barriers are becoming more and more prevalent.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 60
• Erscheinungstermin: 15. Oktober 2019
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 107g
• ISBN-13: 9786200438928
• ISBN-10: 6200438927
• Artikelnr.: 58056798

Autorenporträt

Shohreh Sadeghi, 15 ans d'expérience en tant que professeur d'éducation physique et de sport dans un lycée de filles iranien. Active dans l'entraînement et la formation de basket-ball. Doctorante à l'Université de Téhéran dans le domaine de la gestion du sport. Intéressée par le travail des femmes dans le sport, en particulier les athlètes musulmanes et les obstacles auxquels elles sont confrontées.