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The purpose of this paper is to identify the effects of marketing capabilities in the digital environment on the company's performance. To test these effects, the data was obtained through a questionnaire-based survey on a sample of 38 companies that have operations in Romania.The results suggest that the marketing capabilities in the digital environment have a positive effect on the 3 dimensions of performance analysed in this article (performance of customer relations, performance of the marketing of the company, the financial performance of the company) in an emerging economy.