Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.…mehr
Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
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Autorenporträt
The author of "Picatrix" was likely a highly educated and intellectually versatile scholar, deeply rooted in the Arabic-speaking world of the 11th century. He was well-versed in a variety of disciplines, including astrology, alchemy, and philosophy, drawing on Greek, Persian, and Indian sources. As a participant in the Islamic Golden Age's rich scholarly tradition, he likely had access to extensive libraries and intellectual circles. His work suggests a blend of academic knowledge and practical application, indicating both theoretical understanding and hands-on experience in astrological and magical practices.
Inhaltsangabe
Foreword Preface Introduction Physical Elements of The Marketing Channel Structure Marketing Channel Overview Marketing Channel Structure and Physical Distribution Market Characteristics and Channel Management Product and Market Management Actions and Options Organizing to Manage the Marketing Channel Responsibility Effectiveness Without Authority The Marketing Data Base and Forecasting Calculating Market Share and Competitive Share Analysis Managing Products, Managing Markets Marketing Programs and Pricing Strategies The Marketing Planning Process Legal Issues in Channel Management Annotated Bibliography Index
Foreword Preface Introduction Physical Elements of The Marketing Channel Structure Marketing Channel Overview Marketing Channel Structure and Physical Distribution Market Characteristics and Channel Management Product and Market Management Actions and Options Organizing to Manage the Marketing Channel Responsibility Effectiveness Without Authority The Marketing Data Base and Forecasting Calculating Market Share and Competitive Share Analysis Managing Products, Managing Markets Marketing Programs and Pricing Strategies The Marketing Planning Process Legal Issues in Channel Management Annotated Bibliography Index
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