Marketing Communication - Kimmel, Allan J. (ed.)
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Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a…mehr

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Produktbeschreibung
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21st Century.
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Autorenporträt
Allan J. Kimmel, Professor of Marketing, ESCP-EAP, European School of Management, Paris

Contributors: Eric Arnould, E. J. Faulkner Professor of Agribusiness and Marketing and Interim Director of Agribusiness Programs in the College of Business Administration at the University of Nebraska, Lincoln Janet Borgerson, Lecturer in the University of Exeter School of Business and Economics Douglas Brownlie, Professor of Marketing at the University of Stirling Lars Thøger Christensen, Professor of Marketing Communications, The University of Southern Denmark, Odense Terry Daugherty, Assistant Professor in the Department of Advertising at the University of Texas at Austin Matthew S. Eastin, Assistant Professor, the School of Communication, Ohio State University Martin Evans, Cardiff Business School Chris Fill, Principal Lecturer in Marketing and Strategic Management, University of Portsmouth A. Fuat Firat, Visiting Professor of Marketing at the University of Southern Denmark, Odense James Fitchett, Senior Lecturer in Marketing, Nottingham University Business School Eamonn Galvin, Marketing Consultant to General Electric, Diageo, Aer Lingus, Ericsson and Microsoft Tom Gruen, Associate Professor of Marketing and e-Commerce, the University of Colorado, Colorado Springs H. David Hennessey, Professor of Marketing, Babson College Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management, Paris Maurice Lévy, Chairman & Chief Executive Officer of the Publicis Groupe Tina M. Lowrey, Associate Professor of Marketing at the University of Texas, San Antonio John A. McCarty, School of Business, The College of New Jersey in Ewing, New Jersey Albert M. Muñiz, Jr., Assistant Professor of Marketing, DePaul University John O´Connor, Director, HotOrigin, Dublin Dan O'Donoghue, Head of Strategic Planning, Publicis Worldwide Thomas C. O'Guinn, Professor of Advertising and Business Administration and Professor of Sociology, University of Illinois Michael A. J. Saren, Professor of Marketing, Leicester University Management Centre Jonathan Schroeder, Chair of Marketing, University of Exeter School of Business and Economics, and Visiting Professor in Marketing Semiotics, Bocconi University in Milan L. J. Shrum, Associate Professor of Marketing, University of Texas, San Antonio George Silverman, President, Market Navigation, Inc. Elisabeth Tissier-Desbordes, Professor of Marketing at ESCP-EAP, Paris Links to web resources and related information