Marketing Communications & Branding for Pharmaceutical Products - Memisoglu, Merve
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The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion will ensure the gradual build-up of a brand. The best way to achieve this balance is by taking responsibility to the public to act in an ethical manner. Creating a strong brand is not so far away for the pharmaceutical industry which is directly related to public health. The important thing is to be able to build and maintain a trust-based…mehr

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Produktbeschreibung
The purpose of this book is to highlight and evaluate the importance of building a strong brand via effective marketing communications within the lifecycle of the pharmaceutical products. Developing a strategic roadmap of messages instead of mass promotion will ensure the gradual build-up of a brand. The best way to achieve this balance is by taking responsibility to the public to act in an ethical manner. Creating a strong brand is not so far away for the pharmaceutical industry which is directly related to public health. The important thing is to be able to build and maintain a trust-based relationship with their stakeholder. Some key information in this book will guide you through the process of building strong brand for both prescription and non-prescription drugs.
Autorenporträt
La dott.ssa Merve Memisoglu lavora attualmente come professore assistente in gestione della farmacia e farmacia sociale presso l'Università Biruni di Istanbul. Ha 10 anni di esperienza nell'industria farmaceutica nel settore degli affari aziendali e della comunicazione. Interessi di ricerca: marketing farmaceutico, in particolare farmaci OTC, comunicazione sanitaria e sicurezza dei farmaci.