Peter Holden

Marketing Communications in the Pharmaceutical Industry

• Broschiertes Buch

Produktbeschreibung

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

Produktdetails

• Verlag: Taylor & Francis
• Revised edition
• Seitenzahl: 714
• Erscheinungstermin: 30. Juni 2004
• Englisch
• Abmessung: 234mm x 156mm x 9mm
• Gewicht: 240g
• ISBN-13: 9781870905381
• ISBN-10: 1870905385
• Artikelnr.: 23444083

Autorenporträt

Peter Holden

Inhaltsangabe

1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The
Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and
Conferences 6. The Role of Advertising in Communications 7. The PR
Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing
Communications - the Future